I have been fascinated by the work of Maggie Orth ever since I toured the building at the Media Lab at MIT. Her work was the most interesting mostly because she thought like a designer and wanted the technology to be hidden. Now she heads the company International Fashion Machines, Inc. She has developed a series of affordable electronic textiles that are a sign of the future. She says in this great video that "artists want programmable materials"....yes they do! Is this the ultimate in technology and craft?